La Costa

Everyone’s a regular eventually

Pull up a chair.

La Costa is one block from the sand and about the size of a living room. People meet here, run here, work here and come back here every summer for years. If you’re new: you already fit.

Friends raising La Costa cups outside the shop

The regulars

Some people we’d notice if they didn’t come in.

Two of the drinks on the board are named after customers. That is roughly the whole business model.

  • Diane

    since 2019

    The Costa, everything bagel, lite

    First customer we ever had. There's a bagel named after her way of eating.

  • Erika

    since 2019

    Cold brew, caramel, extra chocolate

    Ordered it so often we put it on the board with her name on it.

  • Sophia

    since 2021

    Lavender vanilla cold brew

    Walked in asking for lavender before we stocked it. Now we stock it.

  • The 7 AM crew

    since always

    Whatever's fastest

    Fishermen, contractors and one very patient dog. Door opens, they're there.

First time?

Here’s everything you need to know.

  • Order however you like

    At the counter, or ahead on your phone and walk straight past the line.

  • Ask what's good

    Nobody minds. The answer is usually Erika's cold brew or the Lox Special.

  • Stay as long as you want

    There's no minimum, no time limit and the wifi password is on the wall.

Sol Haus Run Club

Run first. Cold brew after.

Every Saturday, 8 AM at the boardwalk entrance. All paces, all people — we finish at the shop and the first round is on us.

  • No sign-up, no fee, no dropping anyone
  • Walkers welcome — a lot of us walk it
  • Strollers and dogs come too
A hand holding a La Costa matcha can on a sunny back deck

On the calendar

Coming up

Everything here is walk-up. Nothing needs a ticket.

  • SAT · AUG 1

    8:00 AM

    Sol Haus Run Club

    5k boardwalk loop. Cold brew + bagels after, on us.

    All paces. Bring anyone.

  • FRI · AUG 7

    4–8 PM

    Boutique pop-up

    Local Lavallette makers take over the patio for the evening.

    Walk up, no ticket.

  • SUN · AUG 16

    10 AM

    New drop tasting

    First pour of the next canned flavour, straight off the line.

    Free samples till they're gone.

The wall by the register

What people leave behind.

  • Been coming here every August since the summer it opened. My kids order for themselves now.
    Marie · Toms River
  • Got engaged on the boardwalk and came straight here. They put a candle in a donut.
    J & R · Brooklyn
  • The only place in town that knows my order before I'm through the door.
    Pat · Lavallette
  • Rained the whole week. We came here every single morning anyway.
    The Alvarez family

There’s a stack of cards and a pen by the register. Or tag us.

Around the shop

A summer, roughly.

A La Costa matcha can standing between pink snapdragons and blue hydrangeas
Two La Costa cans and a seashell on a striped beach towel
The Lox Special open in its takeout box with cucumber, red onion and dill
Friends raising La Costa cups outside the shop
Sky-blue Lavallette motel keychains with the La Costa palm
A pink sprinkle donut beside a palm-print La Costa cup on marble
A hand holding a La Costa matcha can on a sunny back deck
The Jersey Peach bagel with prosciutto, peach and cottage cheese
La Costa cans lined up on the sand at sunset

First sip of every drop.

One email when something new hits the fridge, and a heads-up before every pop-up. No spam, just drinks.