La Costa
Two friends laughing outside La Costa, palm-print cans in hand, the wordmark on the wall behind them

everyone's a regular eventually

Pull up a chair.

One block from the sand and about the size of a living room. People meet here, run here, work here and come back every summer for years. If you’re new: you already fit.

Join the run clubWhat’s on this week

The regulars

Some people we’d notice if they didn’t come in.

Two of the drinks on the board are named after customers. That is roughly the whole business model.

  • Two customers in pastel activewear touching cans together on the gravel out front
  • A customer in headphones holding a palm-print can in the sun outside the shop
  • A customer raising a palm-print can at the window counter, the street behind her

  • Diane

    since 2025

    “The Costa, everything bagel, lite”

    First customer we ever had. There's a bagel named after her way of eating.

  • Erika

    since 2025

    “Cold brew, caramel, extra chocolate”

    Ordered it so often we put it on the board with her name on it.

  • Sophia

    since 2025

    “Lavender vanilla cold brew”

    Walked in asking for lavender before we stocked it. Now we stock it.

  • The 7 AM crew

    since always

    “Whatever's fastest”

    Fishermen, contractors and one very patient dog. Door opens, they're there.

First time?

Here’s everything you need to know.

  • Order however you like

    At the counter, or ahead on your phone and walk straight past the line.

  • Ask what's good

    Nobody minds. The answer is usually Erika's cold brew or the Lox Special.

  • Stay as long as you want

    There's no minimum, no time limit and the wifi password is on the wall.

A full house at La Costa — the queue to the counter under the shop's wooden sunburst wall

saturday, about nine

It gets busy. That’s rather the point.

The queue is half the reason people come — you run into everybody. If you’d rather not stand in it, order ahead and walk straight to the counter.

Order ahead instead
Two customers in pastel activewear touching cans together on the gravel out front

sol haus run club

Run first. Cold brew after.

Every Saturday. All paces, all people — we finish at the shop and the first round is on us. Start time is posted on Instagram each week.

  • No sign-up, no fee
  • Walkers welcome
  • Strollers and dogs too
Pre-order your finish-line drink

On the calendar

Coming up

Everything here is walk-up. Nothing needs a ticket.

  • EVERY SATURDAY

    Check the schedule

    Sol Haus Run Club

    Boardwalk loop. Cold brew + bagels after, on us.

    All paces. Bring anyone.

  • FRI · AUG 7

    4–8 PM

    Boutique pop-up

    Local Lavallette makers take over the patio for the evening.

    Walk up, no ticket.

  • SUN · AUG 16

    10 AM

    New drop tasting

    First pour of the next canned flavour, straight off the line.

    Free samples till they're gone.

The wall by the register

What people leave behind.

  • Been coming here every August since the summer it opened. My kids order for themselves now.
    Marie · Toms River
  • Got engaged on the boardwalk and came straight here. They put a candle in a donut.
    J & R · Brooklyn
  • The only place in town that knows my order before I'm through the door.
    Pat · Lavallette
  • Rained the whole week. We came here every single morning anyway.
    The Alvarez family
The teal palm surfboard hung beside three framed prints on the shop wall
The wall by the window

There’s a stack of cards and a pen by the register. Or tag us @shorebagels.

Around the shop

A summer, roughly.

A canned iced mocha held up against the shop's gable, palm and wordmark overhead
A pink sprinkle donut beside a palm-print La Costa cup on marble
A hand holding a La Costa matcha can on a sunny back deck
The Jersey Peach bagel with prosciutto, peach and cottage cheese
La Costa cans lined up on the sand at sunset
A La Costa matcha can standing between pink snapdragons and blue hydrangeas
Two La Costa cans and a seashell on a striped beach towel
The Lox Special open in its takeout box with cucumber, red onion and dill
Two iced La Costa cold brews held up in front of the shop, the palm and wordmark on the fascia behind
Sky-blue Lavallette motel keychains with the La Costa palm

First sip of every drop.

One email when something new hits the fridge, and a heads-up before every pop-up. No spam, just drinks.